At the heart of Matsubara-san’s farming philosophy is a focus on creating a relaxed and healthy environment for his cattle. His approach to raising Wagyu involves a distinctive diet that includes pickled plums (ume). The ume not only enhances the cows' appetite but also improves their overall health, thanks to its digestive benefits.

Located at the foothills of the Kirishima mountain range, between Miyazaki and Kagoshima prefectures, Kirishima Ranch is known for its dedication to producing high-quality Wagyu beef.